![]() ![]() ![]() We think there are many things you can do instead of using multi-layered foil packaging. We want you to know that we still love Parle G biscuits and candies, but we really want you to stop using multi-layered foil packaging. We thank you for your reply to our letters, though we do wish we could have received a hand-written reply. Parle G, the world’s largest selling biscuit brand 2021, is manufactured by maker Parle Products. Jump up 73-year-old biscuit pioneer, Parle-G becomes Indias first. Since then, Parle G has been the largest selling biscuit brand globally. When the company changed the packaging of Parle-G from wax paper to plastic. I heard such wonderfully out-of-the box ideas from putting biscuits in cement to using mango pits to papier mâché!) Slowly and steadily, Parle G made its position in the market and, by the end of 2013, became one of the first FMCG brands in India to cross 5,000 crores in retail sales. (In class the brainstorming session was much more creative that what they ultimately put below. This time I typed it up and pasted it on the Facebook page again hoping they would consider what we wrote. While there was a brief reply, it seemed to make light of the children’s ideas. They never received a reply, so at the end of the summer holiday I wrote to ParleG on its Facebook page to see if I could get a response that way. You can see a sampling of the letters here. When others spoke of his journey-from commuting to work on crowded trains, then upgrading to a personal scooter, and, eventually, buying his own car with a parking spot on the factory premises-they recounted a tale of aspiration similar to the one often told about his country.At the end of last year, my then 4th standard Garbology students wrote to Parle G to request they rethink their packaging for their biscuits and candies. Over the course of his career, he moved across different factories nationwide, was able to buy a house, and could take his wife on a 25th-wedding-anniversary holiday to Singapore and Malaysia. ![]() For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper with the depiction of a. Parle-G is one of the oldest brand names as well as the largest selling brand of biscuits in India. ![]() The year he joined Parle, 1991, was a seminal one for India, with the government dismantling a socialist economy and setting the country on a path of stunning economic liberalization. Parle-G or Parle Glucose biscuits, manufactured by Parle Products Pvt Ltd, are one of the most popular biscuits in India. The son of the headmaster of a nearby government-funded school, Malik was the first member of his family to enter the corporate world. There was no question that he would lead them in: Malik is close to many of his colleagues, calling the younger ones “my boys.” He has kept in regular touch with those who have set off to faraway homes, fearful for them, as many migrant workers have died en route. He and his colleagues wore masks, underwent thermal scanning, sanitized their hands, and walked through a tray of bleach solution into the factory. Malik returned to the factory on March 30, less than a week after Modi’s announcement. In Agra, the home of the Taj Mahal, doctors threw packets of Parle-G at those being held at a university-turned-quarantine facility. Near Delhi, a group of workers undertaking the several-hundred-mile journey home on bicycles spoke of surviving on Parle-G biscuits and water. Reports and social-media videos have narrated stories nationwide of desperate workers fighting off hunger by unwrapping Parle-G’s iconic wax-paper packaging for some sustenance. Here again, we see the Parle-G biscuit’s universality: In richer neighborhoods of Mumbai, Delhi, and elsewhere, stores were sold out of it, whereas for many working-class citizens, a glucose biscuit was an easily digestible antidote to hunger as they headed home. Filled with the goodness of milk and wheat, Parle-G has been a source of all-round nourishment for the citizens of India since 1939. The rich and middle class retreated into their gated communities with stocked pantries while a migrant exodus unfolded, with casual laborers trekking, often by foot, for days at a time back to their home villages. Over time, as the coronavirus outbreak has worsened in India, the government has variously extended and eased its lockdown, but these past two months have not been experienced uniformly. ![]()
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